The word negotiation creates a specific image. Usually an offer on a table. Usually a phone call. Usually a fairly straightforward exchange of positions.That picture exists. It is just not where most of the negotiation actually happens.What the final number looks like is often decide

Most sellers who describe a bad experience with an agent are not describing poor marketing or weak negotiation. They are describing not knowing what was going on.Communication is the part of a real estate campaign that sellers experience most directly and remember most clearly.This i

Commission is a real cost. Most sellers know roughly what it is before they start talking to agents and still find the conversation uncomfortable when it arrives.This is not an argument for paying more commission. It is an argument for understanding what you are evaluating when commission co

Local knowledge gets used as a marketing phrase so often that it has started to lose meaning. Which is unfortunate, because the real version of it is one of the more consequential things a selling agent can bring to a campaign.The difference shows up in what they do with that information - a

The subject of agent fees tends to get handled awkwardly on both sides. Sellers do not always want to ask directly. Agents do not always explain clearly. The result is a conversation that often produces less clarity than it should.Commission conversations go better when the seller understand